To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. started off delivering books through the mail. This book is the definitive story of, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. The first fly-on-the-wall narrative account of the world's largest online retailer and its genius creator, Jeff Bezos. The Everything Store will be the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing. Compared to tech's other elite innovators - Jobs, Gates, Zuckerberg - Bezos is a private man. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon.
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